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Chipotle Challenger Series - Chipotle expanded its efforts in esports beyond team sponsorship in 2019 to support the amateur community with the Chipotle Challenger Series - a series of games that everyday fans compete in at Dreamhack for cash, prizes, Burrito Bucks, and an opportunity to meet some of the biggest personalities in the space.
The Chipotle Challenger Series has since evolved into a more-inclusive, digitally-driven tournament broadcast on Twitch that attracts professional athletes, musicians, and celebrities which has helped us grow Chipotle's Twitch channel audience in a short amount of time.
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