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Chipotle Challenger Series - Chipotle expanded its efforts in esports beyond team sponsorship in 2019 to support the amateur community with the Chipotle Challenger Series - a series of games that everyday fans compete in at Dreamhack for cash, prizes, Burrito Bucks, and an opportunity to meet some of the biggest personalities in the space.
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The Chipotle Challenger Series has since evolved into a more-inclusive, digitally-driven tournament broadcast on Twitch that attracts professional athletes, musicians, and celebrities which has helped us grow Chipotle's Twitch channel audience in a short amount of time.
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